I am into Logistics so today I was reading an article about the peculiarities of Truck owner’s requirement from the manufacturers. No connections though but in a split second it just reminded me of a blog mentioning “How to make your blog popular’. There was a point mentioned that your different blogs need to carry one or two peculiar quality of its own running through all the blog entries.
My mind drifted from the articles on Indian Truck senario and I started contemplating on the blog article.I realized , so true, Kavita in kavitasaharia-myroom.com generally writes about the north east, Smita in books-life-n-more.blogspot.com generally writes about books in , Ashok Pandey in kabaadkhaana.blogspot.com generally writes about literature, Shirili in turkishliterature.blogspot.com is generally writing poems about woman, R Ramesh in globalmadarasi.blogspot.com is generally writing humor.
While I was pondering on it, I felt that knowing or unknowingly even my blog entries also have strain of INDIA running through. I also give out things which I find strange and then from somewhere or the other INDIA just sneaks into that topic. India Rocks rocking me from soul!
I think you will understand what I mean by reading this article about the peculiarities of Truck owner’s requirement from the manufacturers. INDIA just sneaked in again prompting me to share this article. I found it funny so I am giving you some excerpts of the article which made me think all of the above with in a split second :
Daimler’s made for India mission by N. Madhavan in Business today
“It is 4 a.m. on a cool February morning. Hundreds of trucks are heading into Chennai’s Koyembedu vegetable and fruit market-one of the biggest markets in Asia-to unload their cargo like they do every day. What was unusual that day was the presence of three German executives from Daimler AG who were busy interacting with the drivers using their Indian colleagues as interpreters. They had come to understand drivers’ perception of safety-what they thought about collapsible steering, air bags or honeycomb paneling for the front of the truck which will collapse on frontal impact and thus save the driver.
What they learnt stunned them. Indian truck drivers have little interest in these safety features and prefer to leave their safety to the lemon and green chilly they string and hang in front of the truck and an idol of their favorite deity they place in the dashboard. Once back home, the Germans tweaked the dashboard design for all the Daimler vehicles that will be manufactured and sold in India to include a flat surface to mount God’s idol, apart from incorporating the various safety features.
Welcome to India-one of the most unique and toughest truck markets in the world where emotions and business acumen work in an unusual tandem.”
The typical Nimboo Mirchi Nazaria ( Lemon and Chillies to ward off evil eyes)
Mandir on a Truck Dashboard
I know you are smiling too after reading this:) As they say, It happens only in India!